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Native Advertising Battlegrounds: Why Use Paid Media for Distribution?
Lewis DVorkin of Forbes offers a nice overview of native advertising battlegrounds in his recent post on Forbes.com. For one of these battlegrounds, distribution, he asks:Why place marketing content...
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Choosing the Right Content Solution
A new research report from the Altimeter Group (available late April/early May) reviews the content marketing software landscape to discover pain points, wants and needs of today's content marketers....
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Contributed Content Means Value
It can be incredibly difficult to publish a consistent flow of relevant content, especially with a small content team and limited resources. For this reason, many brands and publishers are turning to...
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How to Manage a Successful Outsourced Content Team
Creating enough content is consistently listed as a top challenge for today's content marketers. Content curation is an excellent way to publish high quality, relevant content consistently to support...
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Is Your Content Truly Original?
Coming up with unique created content can be difficult for marketers - and the need to constantly publish original thought leadership pieces can be paralyzing. If you're looking to step up your game in...
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Content Curation: 3 Vital Resources
To create a sound content marketing strategy, many marketers are turning to content curation to provide their audience with varied perspectives. According to recent research, the best content marketers...
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Is Content Curation Your Missing Ingredient?
Have you perfected your content marketing recipe for 2015? Recent research shows that the best content marketers are using a mix of 65% created content, 25% curated content and 10% syndicated content....
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Harness the Power of Employee Generated Content
With 91% of the best business bloggers posting weekly or more often, the need to consistently produce content is at an all-time high. So how do you make sure to continually engage readers and not feel...
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How to Write Content Your Company Will Love
The number one content marketing objective for companies is to drive sales and leads, as shown in our research. Sales teams often use content created by marketers to nurture opportunities as they make...
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How to Get Executives Aboard The Content Marketing Train
Content marketing has proven to be a powerful method to educate consumers and earn quality leads. However, research shows that B2B marketers are struggling to obtain executive buy-in. In order for the...
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How to Avoid Wasting Your Budget on Orphan Content
Have you forgotten about some of your (potentially best) content? If so you're not alone; around 60%-70% of B2B content marketers' output is orphan content. According to Kapost research, 75% of...
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The Key to Determining Your Content Marketing ROI
While creating good content is hard—measuring it can often be even harder. According to the Content Marketing Institute, only 21% of B2B and 23% of B2C marketers enjoyed success tracking the return on...
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Four Silver Bullets For Creating More Content With Less Budget
The top concerns of B2B marketers right now are: creating enough content, and lack of budget, according to the latest data from Content Marketing Institute and MarketingProfs. As Nick Westergaard...
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4 Things Companies Get Wrong When Hiring Content Marketers
“8 Habits of Highly Successful Entrepreneurs” May 23, 2016 Content marketing has quickly become an essential part of the overall marketing strategy for many of today’s most successful brands....
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6 Ways to Improve Your B2B Content Strategy
A B2B content strategy is the key to your lead generation system. Content is made to attract, acquire, engage a clearly defined customer audience – and then drive profitable customer action. In order...
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6 Content Ideas Every Marketer Should Steal From IBM
Last year, I interviewed IBM’s Andrea Ames, whose job title alone makes me tired: enterprise content experience strategist, architect, and designer. In this article, I share some steal-worthy ideas...
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A Nutshell Guide to Proper Keyword Research
Keywords aren’t the end-all, be-all strategy (so to speak) in creating online content. If there’s one thing I’ve learned writing a myriad of content all over the web, it’s that you should think about...
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15+ Best Practices And Tools To Create Awesome Visual Marketing
When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also...
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How to Build a Modern Marketing Organization
Executives that organize the most productive and profitable marketing departments focus on data and consumer insights. Due to the rapidly changing pace of technology platforms an effective structure...
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Content Creation Hacks: How to Quickly Produce Valuable Content
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing....
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How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing
CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence...
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Excel at SEO With This 15-Point Plan
Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal...
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The 3 Most Effective Content Curation Strategies
When I was working for other companies, figuring out my place in the marketing world, it became clear that I also needed to work on my personal brand (regardless of how much I disliked that term at...
View ArticleFavorite Content Curation Tips To Wow Your Readers
Whether you’re a veteran content marketer or a content newbie, you need content curation to support your content marketing plans and improve your business results. Content curation supports your...
View ArticleFavorite Content Curation Tips To Wow Your Readers - Heidi Cohen
Whether you’re a veteran content marketer or a content newbie, you need content curation to support your content marketing plans and improve your business results. Content curation supports your...
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8 Steps To Create A Successful Content Marketing Program
Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to...
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Content Curation Grows Up: What You Need To Know
If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing....
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Documentary Storytelling: 6 Examples From Brands That Nail It
You would be hard pressed to find a marketer in 2016 who doesn’t believe that publishing content is as important or more important than paying for advertising. Yet somewhere in the race to publish...
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Content Curation Grows Up: What You Need To Know - Heidi Cohen
If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing....
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A Step-by-Step Guide to Get More Eyes on Your Research
When I was a local TV news producer, I – systematically and with relish – pretty much deleted every single PR-pitch email that I ever received. Why? For one, I was pretty young and arrogant, believing...
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Smart Ways to Snag Earned Media
A sound content marketing strategy requires owned, earned and paid media coverage, but earned media too often gets overlooked. Probably because it's harder to control: paid and owned media involve your...
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The Value of Content Curation and How To Effectively Use It – Pam Didner
Content curation, if done effectively, can save a lot of time and money while providing results. Of course, original content will generally perform best and help reinforce your brand, but don’t knock...
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7 Essential Content Marketing Lessons from Rand Fishkin's Whiteboard Fridays
As a marketer, SEO can seem overwhelming, but you know it’s critical for your content marketing. A lot of changes are taking place in that industry, and it can be challenging to stay up to date. Lucky...
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Peering Into the Future of 2016
Gaining an insight into what's going to happen in the future is an obvious advantage humans are constantly searching for. Jebbit co-founder and COO Jonathan Lacoste is one such human looking for this...
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Use Content Marketing Technology to Be Smarter, Not Just Faster
It's easy to love what technology can do for us: when used correctly it can bring many helpful efficiencies. However, it's when technology is used strategically that it really helps content marketers...
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Agile Marketing: Be Lazier, More Productive
It's natural to always want to work more and faster, especially in America. Among some masochists, it's an actual badge of pride to take as little vacation time as possible.This behavior is driven by...
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Sales Teams Know Your Audience. Use That Knowledge
With each passing day the gap between sales and marketing narrows. More than any other department, sales personnel have raw exposure to your target audience. The marketing team on the other hand,...
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Here's Why 2014 is the Year of Content Curation
As marketers begin to ramp up their content marketing efforts, many are finding it hard to publish on a consistent basis. Enter curation— a great method of sharing relevant, high quality content while...
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2016's Hottest Content Marketing Trends
Content marketing has been pivotal to the way marketers connect with their audiences. So much so that marketers have increased their content marketing investment by 76%.Now, as we're nearing the end of...
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Digital Advertising: Good or Bad For Your Content?
Content marketing works. Unfortunately, as more content is created, it's more difficult to cut through the noise.Caitlin Burgess, contributor to the TopRank Marketing Blog gives her opinion on cutting...
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