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Joe Pulizzi: More content is not always better
Joe Pulizzi of the Content Marketing Institute rants about how many content marketers are stuck in an endless race to publish the most content without caring about quality. He suggests a head-check to...
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Turning Point of View into Brand Equity
In a world of media fragmentation, social media ubiquity and mobile technology, content has risen to center stage as the focus of many marketing efforts. This post dives into discussing 4 key points in...
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Four takeaways from Brand's Content Curation Success Stories
Curata's Pawan Deshpande shares 4 examples of brands effectively curating content for their marketing campaigns on a blog post at the Content Marketing Institute. In this post, he reviews the examples...
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6 Ways to Build a Sustainable Content Marketing Strategy
There are only six ways to build a sustainable content marketing strategy that can be executed upon on a regularly basis including outsourcing, crowd-sourcing, and of course curating content among...
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5 Essential Ingredients for Content Perfection
Creating content can be time consuming but this blog post provides a variety of ways to ensure that time is well spent. Just like the Oreo Superbowl campaign, having the right content, at the right...
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Benefits, goals and an over of Content Curation
Renilde De Wit gives an over of content curation along with a rundown of benefits and some of the common goals of curation. One of her stand out goals that she highlights is establishing authority,...
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Curation is among the 12 Essential Roles for Content Marketing
Joe Pulizzi of the Content Marketing Institute outlines 12 roles required for organizations in the future for content marketing. Among the roles he outlines, he explicitly calls out two roles which...
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Where Curation lies in the World of Content Marketing Technologies
Robert Rose of the Content Marketing Institute lays out a strategic framework for content marketing technologies. While he doesn't quite delve into the actual tools and technologies himself, he does...
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How to Create Killer CTAs with Content Curation
Jessie Zubatkin of Curata describes a few tactical tips & tricks how to create killer calls to action specifically tuned for curated content to drive your suspects and prospects to the next step in...
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34 Essential Research Reports for More Effective Content Marketing
Michelle Lin of the Content Marketing Institute has compiled a list of 34 stand out reports on content marketing and it's current state.As a content marketer, you're likely seeking reputable research...
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High Value Content Marketing Requires Innovation - 10 Best Practices from...
Heidi Cohen provides 10 content marketing best practices for greater efficiency. What I especially like about Heidi's blog post is that she provides highly relevant and actionable tips for each of the...
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Write Better Calls-to-Action: 5 Tips you should know as a Curator
Marketers are often focused on building a piece of content and sometimes loose site of the most important part of their creative - the call to action. In the article, Pawan will walk you through some...
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How Content Curation can Help Brands Build Authority
An op-ed in the Guardian discusses how content curation can help improve a brand's trust and authority, but is often viewed with mistrust:Content curation is sometimes viewed with suspicion by prudent...
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Content Curation Tools a Must-Haves for Content Marketers
In a recent Content Marketing Institute round up of tools used by top marketers, Carla Johnson of Type A Communications talked about the importance of content curation and how she fits it into her...
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Beyond The Blog Post: Alternative Types of Content
Marketers are a very creative group and are always looking for new ways to engage their audience. This blog post discusses ways to think beyond a traditional blog post - exploring inforgraphics, videos...
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17 People You Should Meet at Content Marketing World
On September 9th, I will be attending the third annual Content Marketing World conference in Cleveland, Ohio. Through my experiences attending the conference for the past two years, I’ve created a...
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STOP Egocentric Content Marketing
The good news is that most marketers have adopted content marketing as a key part of their marketing strategy. 87% to be exact according to Curata’s most recent content marketing research. No longer...
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How to build a Sustainable Content Marketing Program
Time and time again, one of the biggest challenges facing content marketers is how to publish enough engaging content. In this article, Pawan Deshpande of Curata outlines six means of addressing this...
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Using "Best of" Lists for Curation
Casudi Di Diego writes about many different ways to utilize lists as a form of content curation that can be very easy for readers to consume. For example, she suggests the following doing the...
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Content Curation: 6 Strategies to Add Value With Your Own Commentary
When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair...
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