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The Next Stage in the Evolution of Content Marketing = Content Curation
Michael Brenner provides a good wrap-up of the recent Content Marketing World event which had 1,700+ attendees. No doubt, content marketing is here to stay. Michael's #4 comment about the future of...
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Content Pillars & Pyramids: One and the same
The Content Marketeer lays out a framework for content marketing that they call a content cont pillar whereby you create a single large and thoughtful piece of content such as an eBook. From there,...
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Content Marketing Tactics - 27 of the Best
While strategy and planning are always top of mind for marketers - let's not forgoet the tactics that work. Heidi Cohen has created 27 B2B Content Marketing Tactics based on2014 B2B Content Marketing...
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A Good Wrap-Up of Content Curation Tips
Mike Murray of the Content Marketing Institute published a good blog post providing tips and ideas for brands adding content curation to their content marketing strategy. Key areas covered by Mike...
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Make Your Blog a Top Priority for your Content Marketing Strategy
Heidi Cohen, one of the industry's leading content marketing experts, provides a good list of reasons why blogs should be one of the top priorities for your content marketing strategy. More...
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A Social Media Thank You
Creating a cohesive list of influencers is step one in a successful curation strategy. Aside from following the publications you already read regularly, thinking about the thought leaders and hot shots...
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Should B2B Marketers be Creating or Curating?
Which content marketing tactic drives more leads for B2B marketers - created content or curated content? Enlightened marketers use both.Original content creation is vital to attracting high-quality...
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Zombies of Content Marketing
In this article on CMI, Buddy Scalera very creatively depicts the world of content marketing zombies (marketers who consistently curate content on social media channels without adding value) as if it...
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How to Succeed with Content Curation - Thought Leaders Advice
This article interviews a number of content and content curation thought leaders to get their tips to success when curating content. Brian, the author, chats with Joe Pulizzi from Content Marketing...
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Content Marketing Quantity vs. Quality
Lee Odden does an excellent job of diving into the details which separate a content marketing strategy that focuses on the quantity of content, from a strategy that targets the customer's experience. A...
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Content Marketing for an International Audience
We need to be more mindful of our content when it comes to publishing for a global audience, according to author Sarah Mitchell in this article originally published on Content Marketing Institute....
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Native Advertising Battlegrounds: Why Use Paid Media for Distribution?
Lewis DVorkin of Forbes offers a nice overview of native advertising battlegrounds in his recent post on Forbes.com. For one of these battlegrounds, distribution, he asks:Why place marketing content...
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Choosing the Right Content Solution
A new research report from the Altimeter Group (available late April/early May) reviews the content marketing software landscape to discover pain points, wants and needs of today's content marketers....
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Contributed Content Means Value
It can be incredibly difficult to publish a consistent flow of relevant content, especially with a small content team and limited resources. For this reason, many brands and publishers are turning to...
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How to Manage a Successful Outsourced Content Team
Creating enough content is consistently listed as a top challenge for today's content marketers. Content curation is an excellent way to publish high quality, relevant content consistently to support...
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Is Your Content Truly Original?
Coming up with unique created content can be difficult for marketers - and the need to constantly publish original thought leadership pieces can be paralyzing. If you're looking to step up your game in...
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Here's Why 2014 is the Year of Content Curation
As marketers begin to ramp up their content marketing efforts, many are finding it hard to publish on a consistent basis. Enter curation— a great method of sharing relevant, high quality content while...
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Content Curation: 3 Vital Resources
To create a sound content marketing strategy, many marketers are turning to content curation to provide their audience with varied perspectives. According to recent research, the best content marketers...
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Is Content Curation Your Missing Ingredient?
Have you perfected your content marketing recipe for 2015? Recent research shows that the best content marketers are using a mix of 65% created content, 25% curated content and 10% syndicated content....
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Harness the Power of Employee Generated Content
With 91% of the best business bloggers posting weekly or more often, the need to consistently produce content is at an all-time high. So how do you make sure to continually engage readers and not feel...
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