Which content marketing tactic drives more leads for B2B marketers - created content or curated content? Enlightened marketers use both.
Original content creation is vital to attracting high-quality leads and turning them into customers.
But curated content, if done correctly, can be just as helpful in generating leads, meanwhile saving you time and improving your reputation as a thought leader.
You must put your own unique spin on others’ content by commenting on it, or by framing the discussion around the reasons your audience should find the information valuable.
The key to adding value for readers is adding your own insights ...
