Lee Odden does an excellent job of diving into the details which separate a content marketing strategy that focuses on the quantity of content, from a strategy that targets the customer's experience. A "more content" strategy tends to be focused on improving SEO, hopefully leading to increased site traffic and sales. A strategy focused on provides quality content for target customers aims to provide value and guide them through the sales cycle. Which one's more effective?
I would argue that investing in a quantity of content for search and not a customer-focused experience, can be costly for companies ...
