With 91% of the best business bloggers posting weekly or more often, the need to consistently produce content is at an all-time high. So how do you make sure to continually engage readers and not feel overwhelmed with creating all of this content? According to Jay Baer, employee generated content (EGC) is the key to content marketing. EGC is a way to grow your content marketing opportunities and strengthen your brand. Baer provides four tips to implement EGC. One piece of advice? Employees choose the format, not you.
Typically, we think of content creation from employees as writing; as a ...
