The number one content marketing objective for companies is to drive sales and leads, as shown in our research. Sales teams often use content created by marketers to nurture opportunities as they make their way through the sales funnel. However, this collaboration between sales and marketing can sometimes be affected by lack of time, unawareness, or a disorganized content database. In this article, by Jenna Hanington, the author discusses five steps to overcome these issues and develop an effective content library that both teams will love. First step? Understand what sales needs.
It’s incredibly difficult to set up a ...
