Clik here to view.
How to Write Content Your Company Will Love
The number one content marketing objective for companies is to drive sales and leads, as shown in our research. Sales teams often use content created by marketers to nurture opportunities as they make...
View ArticleClik here to view.
How to Get Executives Aboard The Content Marketing Train
Content marketing has proven to be a powerful method to educate consumers and earn quality leads. However, research shows that B2B marketers are struggling to obtain executive buy-in. In order for the...
View ArticleClik here to view.
2016's Hottest Content Marketing Trends
Content marketing has been pivotal to the way marketers connect with their audiences. So much so that marketers have increased their content marketing investment by 76%.Now, as we're nearing the end of...
View ArticleClik here to view.
How to Avoid Wasting Your Budget on Orphan Content
Have you forgotten about some of your (potentially best) content? If so you're not alone; around 60%-70% of B2B content marketers' output is orphan content. According to Kapost research, 75% of...
View ArticleClik here to view.
The Key to Determining Your Content Marketing ROI
While creating good content is hard—measuring it can often be even harder. According to the Content Marketing Institute, only 21% of B2B and 23% of B2C marketers enjoyed success tracking the return on...
View ArticleClik here to view.
Four Silver Bullets For Creating More Content With Less Budget
The top concerns of B2B marketers right now are: creating enough content, and lack of budget, according to the latest data from Content Marketing Institute and MarketingProfs. As Nick Westergaard...
View ArticleClik here to view.
4 Things Companies Get Wrong When Hiring Content Marketers
“8 Habits of Highly Successful Entrepreneurs” May 23, 2016 Content marketing has quickly become an essential part of the overall marketing strategy for many of today’s most successful brands....
View ArticleClik here to view.
6 Ways to Improve Your B2B Content Strategy
A B2B content strategy is the key to your lead generation system. Content is made to attract, acquire, engage a clearly defined customer audience – and then drive profitable customer action. In order...
View ArticleClik here to view.
6 Content Ideas Every Marketer Should Steal From IBM
Last year, I interviewed IBM’s Andrea Ames, whose job title alone makes me tired: enterprise content experience strategist, architect, and designer. In this article, I share some steal-worthy ideas...
View ArticleClik here to view.
A Nutshell Guide to Proper Keyword Research
Keywords aren’t the end-all, be-all strategy (so to speak) in creating online content. If there’s one thing I’ve learned writing a myriad of content all over the web, it’s that you should think about...
View ArticleClik here to view.
15+ Best Practices And Tools To Create Awesome Visual Marketing
When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also...
View ArticleClik here to view.
How to Build a Modern Marketing Organization
Executives that organize the most productive and profitable marketing departments focus on data and consumer insights. Due to the rapidly changing pace of technology platforms an effective structure...
View ArticleClik here to view.
Content Creation Hacks: How to Quickly Produce Valuable Content
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing....
View ArticleClik here to view.
How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing
CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence...
View ArticleClik here to view.
Excel at SEO With This 15-Point Plan
Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal...
View ArticleClik here to view.
The 3 Most Effective Content Curation Strategies
When I was working for other companies, figuring out my place in the marketing world, it became clear that I also needed to work on my personal brand (regardless of how much I disliked that term at...
View ArticleFavorite Content Curation Tips To Wow Your Readers
Whether you’re a veteran content marketer or a content newbie, you need content curation to support your content marketing plans and improve your business results. Content curation supports your...
View ArticleFavorite Content Curation Tips To Wow Your Readers - Heidi Cohen
Whether you’re a veteran content marketer or a content newbie, you need content curation to support your content marketing plans and improve your business results. Content curation supports your...
View ArticleClik here to view.
8 Steps To Create A Successful Content Marketing Program
Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to...
View ArticleClik here to view.
Content Curation Grows Up: What You Need To Know
If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing....
View Article