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Documentary Storytelling: 6 Examples From Brands That Nail It
You would be hard pressed to find a marketer in 2016 who doesn’t believe that publishing content is as important or more important than paying for advertising. Yet somewhere in the race to publish...
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Content Curation Grows Up: What You Need To Know - Heidi Cohen
If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing....
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A Step-by-Step Guide to Get More Eyes on Your Research
When I was a local TV news producer, I – systematically and with relish – pretty much deleted every single PR-pitch email that I ever received. Why? For one, I was pretty young and arrogant, believing...
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Smart Ways to Snag Earned Media
A sound content marketing strategy requires owned, earned and paid media coverage, but earned media too often gets overlooked. Probably because it's harder to control: paid and owned media involve your...
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The Value of Content Curation and How To Effectively Use It – Pam Didner
Content curation, if done effectively, can save a lot of time and money while providing results. Of course, original content will generally perform best and help reinforce your brand, but don’t knock...
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7 Essential Content Marketing Lessons from Rand Fishkin's Whiteboard Fridays
As a marketer, SEO can seem overwhelming, but you know it’s critical for your content marketing. A lot of changes are taking place in that industry, and it can be challenging to stay up to date. Lucky...
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Peering Into the Future of 2016
Gaining an insight into what's going to happen in the future is an obvious advantage humans are constantly searching for. Jebbit co-founder and COO Jonathan Lacoste is one such human looking for this...
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Use Content Marketing Technology to Be Smarter, Not Just Faster
It's easy to love what technology can do for us: when used correctly it can bring many helpful efficiencies. However, it's when technology is used strategically that it really helps content marketers...
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Agile Marketing: Be Lazier, More Productive
It's natural to always want to work more and faster, especially in America. Among some masochists, it's an actual badge of pride to take as little vacation time as possible.This behavior is driven by...
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Sales Teams Know Your Audience. Use That Knowledge
With each passing day the gap between sales and marketing narrows. More than any other department, sales personnel have raw exposure to your target audience. The marketing team on the other hand,...
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Here's Why 2014 is the Year of Content Curation
As marketers begin to ramp up their content marketing efforts, many are finding it hard to publish on a consistent basis. Enter curation— a great method of sharing relevant, high quality content while...
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2016's Hottest Content Marketing Trends
Content marketing has been pivotal to the way marketers connect with their audiences. So much so that marketers have increased their content marketing investment by 76%.Now, as we're nearing the end of...
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Digital Advertising: Good or Bad For Your Content?
Content marketing works. Unfortunately, as more content is created, it's more difficult to cut through the noise.Caitlin Burgess, contributor to the TopRank Marketing Blog gives her opinion on cutting...
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