As marketers begin to ramp up their content marketing efforts, many are finding it hard to publish on a consistent basis. Enter curation— a great method of sharing relevant, high quality content while simultaneously filling in your upcoming editorial calendar. Heidi Cohen highlights why marketers need curation more this year than ever before:
2014 is the year of content curation — the most “rad” format of content marketing right now. While 93 percent of B2B marketers use content marketing, they’re encountering significant challenges when it comes to creating the quality content needed to satisfy prospects and customers, according to Content Marketing Institute and MarketingProfs 2014 market research. Specifically, they suffer from a lack of adequate time, have trouble producing sufficient amounts of content, and struggle to get budget.
As Heidi mentions, our research recommends that about a quarter of all content should be curated. Read her full article for 9 different ways to incorporate curation into your existing content strategy.
