Keywords aren’t the end-all, be-all strategy (so to speak) in creating online content. If there’s one thing I’ve learned writing a myriad of content all over the web, it’s that you should think about your reader first and foremost. Otherwise, you won’t be creating the content necessary to stand out to your audience. If you use keywords correctly, though, you use the voice of your customers and target audience. And keyword research allows you to target your message and stand out in your industry.
