While creating good content is hard—measuring it can often be even harder. According to the Content Marketing Institute, only 21% of B2B and 23% of B2C marketers enjoyed success tracking the return on investment (ROI) of their content marketing programs.
Just because most marketing content today is published online—meaning it's trackable, it doesn't necessarily mean it's easy to do so.
Marketers have always struggled to measure the success of their efforts in an accurate and meaningful way. The question, “How much money did our investment return” is perplexing. Why? One, it’s difficult to focus ...
