Have you forgotten about some of your (potentially best) content? If so you're not alone; around 60%-70% of B2B content marketers' output is orphan content. According to Kapost research, 75% of marketers only use a piece of content once. Riverside Marketing Strategies president Heidi Cohen outlines three key attributes of orphan content:
No internal links. Links support your search efforts and keep people on your site. Add internal links to other content on your site or blog. Also link to new content from existing content when you publish.
No on-going promotion, social media shares or curation. Content needs ...
