Michael Brenner provides a good wrap-up of the recent Content Marketing World event which had 1,700+ attendees. No doubt, content marketing is here to stay. Michael's #4 comment about the future of content marketing is especially powerful:
Customer-centricity must be at the heart of content marketing objectives. We have to make it all about the customer. And if we do execute on the vision of “brand journalism,” buyers will learn to trust us. And this will ultimately influence sales."
This is why I am such a strong proponent of content curation (in the spirit of full disclosure, I ...
