A new research report from the Altimeter Group (available late April/early May) reviews the content marketing software landscape to discover pain points, wants and needs of today's content marketers. Rebecca Lieb writes on the methodology:
Surveys often reveal surprises, and this time is no exception. We broke content marketing solutions into a total of nine categories and asked content marketers two key questions: What types of content marketing software solutions do you most urgently need? What software solutions do you plan to invest in over the next 12 months?
Answers revealed that marketers are at a complete disconnect ...
