Mike Murray of the Content Marketing Institute published a good blog post providing tips and ideas for brands adding content curation to their content marketing strategy. Key areas covered by Mike include:
- the importance of Calls to Action in your curated posts
- measurement of curation
- adding brand credibility
- sources for curation inspiration
- organization of your content
I agree with all of his direct and curated insight except for the comment sourced from DigitalSherpa:
The goal of content curation is not to create new content, but to find the most relevant content pertaining to a specific category and funneling this information ...
