Heidi Cohen, one of the industry's leading content marketing experts, provides a good list of reasons why blogs should be one of the top priorities for your content marketing strategy. More importantly, she provides a list of steps to take to ensure that your blog is one of your top content marketing tools. Her Step #8 indicates the need to Socialize your Blog Content:
This means getting your content distributed on social media platforms. Recognize that you can’t just appear on a platform to promote your own content. You must curate and share other people’s content."
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